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Ideas to build, automate and grow your startup

Practical notes from our work with founders — MVPs, automation, AI, SEO and AI search, content, digital marketing and the growth plans that moved the numbers.

7 Aug 2026 · 2 min read

What we measure before we let an AI assistant talk to customers

Most AI pilots stall because nobody agreed what "good" means. Here is the evaluation set we build before writing a single prompt.

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31 Jul 2026 · 2 min read

The hidden cost of a POS system that goes offline

Retail software is judged on its worst day, not its average one. What offline-first actually requires beyond a cached product list.

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23 Jul 2026 · 2 min read

Reading a penetration test report without panicking

A first pen test report is usually alarming and mostly manageable. How to triage findings by exploitability rather than by the colour of the badge.

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15 Jul 2026 · 2 min read

When we tell clients not to build the software

A discovery engagement that ends in "do not build this" is a success. Three cases where the honest recommendation cost us the project.

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Ideas to build, automate and grow your startup

Articles

What we measure before we let an AI assistant talk to customers

The hidden cost of a POS system that goes offline

Reading a penetration test report without panicking

When we tell clients not to build the software

Want a growth plan for your own startup?