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SEO · AEO · GEO · AIO · SXO

Get found on Google — and recommended by AI

Your customers now ask ChatGPT, Gemini and Google's AI Overviews as often as they scroll search results. We optimise for both, so your startup ranks, gets quoted as the answer, and turns that visit into an enquiry.

Programme at a glance

5
Search disciplines in one programme
4
AI assistants tracked for citations
90
Days to first measurable movement
100%
Reporting tied to leads, not vanity metrics
Five disciplines, one programme

SEO, AEO, GEO, AIO and SXO — explained in plain language

Each one answers a different question about how customers find you. Most agencies sell only the first. We run all five together, because they share the same content, the same technical foundation and the same goal: more customers.

SEO

Search Engine Optimization

“Do we rank on Google and Bing?”

The foundation. On-page, off-page, technical and local work that earns rankings for the searches your customers make.

Google results Bing Google Maps
AEO

Answer Engine Optimization

“Are we the direct answer?”

Question-led content and FAQ schema structured so search engines and voice assistants lift your answer word for word.

Featured snippets People Also Ask Siri & Alexa
GEO

Generative Engine Optimization

“Do AI assistants recommend us?”

Authority, citations and entity-rich content that make large language models name your startup when users ask for a recommendation.

ChatGPT Gemini Perplexity Claude
AIO

AI Overview Optimization

“Are we in Google's AI summary?”

Structured data, clear entities and trustworthy sourcing that earn a place — and a link — inside Google AI Overviews and AI Mode.

Google AI Overviews AI Mode Bing Copilot
SXO

Search Experience Optimization

“Do visitors become customers?”

Page speed, message match, layout and calls to action tuned so the traffic you earn turns into enquiries and sales.

Landing pages Core Web Vitals Conversion rate
The SEO foundation

On-page, off-page, technical and local — done properly

AI engines draw on the same signals search engines trust. Without a solid SEO foundation, no amount of AI optimisation will get you cited.

On-Page SEO

  • Keyword & intent mapping
  • Titles, headings & meta
  • Content optimisation
  • Internal linking
  • Image & media SEO

Off-Page SEO

  • Quality backlink building
  • Digital PR & guest features
  • Brand mentions & citations
  • Directory & listing clean-up
  • Social signals

Technical SEO

  • Core Web Vitals
  • Crawl & indexation fixes
  • Schema & structured data
  • Site architecture
  • International & hreflang

Local SEO

  • Google Business Profile
  • Review generation
  • Local citations (NAP)
  • Location landing pages
  • Map-pack tracking
What you get

Everything included in a search programme

Customers now search in two places: the classic results page and AI assistants that answer directly. We optimise for both — on-page and off-page SEO for rankings, and answer, generative and AI-overview optimisation so your startup is the source those engines quote. Then we make sure the visit converts.

SEO & AI Search package

On-page, off-page and technical SEO with AEO, GEO and AIO for AI assistants. Also included in the Growth and Scale plans.

See plans with SEO included

On-Page SEO

Keyword mapping, content, headings, internal links and schema tuned page by page.

Off-Page SEO & Link Building

Earned mentions, digital PR, citations and quality backlinks that build real authority.

Technical SEO

Crawlability, Core Web Vitals, indexation, structured data and site architecture fixed at the source.

Local SEO & Google Business Profile

Map-pack visibility, reviews, local citations and location pages for every branch.

AEO — Answer Engine Optimization

Content structured to win featured snippets, People Also Ask and voice-assistant answers.

GEO — Generative Engine Optimization

Get your brand cited and recommended inside ChatGPT, Gemini, Claude and Perplexity answers.

AIO — AI Overview Optimization

Entity, schema and content work that earns a place in Google AI Overviews and AI Mode.

SXO — Search Experience Optimization

Landing-page speed, clarity and UX tuned so search visitors become enquiries and sales.

How it works

A monthly cycle that compounds

Audit

Technical crawl, content gap, backlink profile and an AI-assistant visibility check against your top competitors.

Fix

Speed, indexation, schema and on-page issues resolved first so every piece of content that follows can rank.

Publish & Earn

Monthly question-led content, entity building and off-page authority that search engines and AI models trust.

Measure & Improve

Rankings, AI citations, organic leads and competitor movement in your monthly Business Pulse and Competitor Radar — with next month's actions attached.

Free visibility audit

See where you rank — and whether AI recommends you

We will check your technical SEO, content, backlinks, Google Business Profile and how ChatGPT, Gemini and Perplexity describe your startup today, then send a prioritised plan.

Free startup & website audit Flexible monthly plans Reply within one business day
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